American Football Coaches Association (AFCA)
The AFCA, which represents 32 professional and 681 collegiate football teams and thousands of high school coaching staff, launched the National Child Identification Program in 1997 as a community service initiative dedicated to helping protect America's youth. According to AFCA Executive Director Grant Teaff, AFCA coaches have embraced the National Child Identification Program since its inception. "It's an opportunity to turn a negative into a positive," Teaff said. "It's sad that we live in a society where children are susceptible to running away or being abducted, but it happens every day. We want to make a difference, and if we can bring one child home safely, it's worth the effort."
The National Child Identification Program was launched at the West Virginia/Miami football game on September 27, 1997. On that day, the University of Miami distributed nearly 12,000 ID Kits. That year, more than one million ID Kits were distributed at NCAA Division I-A, II, and III. Since its inception, the National Child Identification Program has distributed close to 5 million ID Kits at college football stadiums.